STATE TOURISM DEVELOPMENT AGENCY

When creating the image of Latvia for the foreign market, we used the experience of our international partners and a network of advertising agencies that helped in testing creative ideas and solutions. The logo and slogan “Best Enjoyed Slowly” invites to stay in Latvia longer and visit not only Riga but other places in Latvia as well. It is highly appreciated in the world, for instance by the prestigious tourism portal Lonelyplanet.com and others. The slogan is still used to communicate the image of Latvia abroad.