Lattelecom. Visual identity of sports communication

For a sports competition to take place, a marked ground — a route, track, stadium — is necessary. It’s an area restricted by lines. There is a central element in many kinds of sports — ball, puck, shot, target, steering wheel in the hands of a driver — and all of them are usually round.

Taking into account these fundamental values, we developed the new visual identity for Lattelecom’s sports communication to convey the story about the rich sports contents of Lattelecom Group.