CSSD “I Prove Myself in Other Areas, Not on The Road!”

We all wish to achieve a goal, prove our strength, wisdom and skill. The road is not a suitable place for competing. Unfortunately, there are drivers who try to prove themselves through aggressive driving. To remind that there are other ways to prove oneself, we created the slogan “Prove Yourself in Other Areas, Not on The Road!”. Based on this slogan, we developed a campaign in which the protagonist and rally driver Reinis Nitišs encourages to follow him and prove oneself in other areas, not the road. We created the design and visual language for the communication in media, environment and social networks.