The Ministry of Health. KustiNācija! Visual identity

Making the whole Latvia move — this ambition was so demanding that it required all our muscles and grey brain cells to achieve it! From the very youngest to the older generation, everyone must move for at least 30 minutes 5 times a week. In this campaign we did all the possible and impossible — we drew 4 different exercise guides, animated exercise GIFs, created encouraging slogans and the campaign logo.