The Ministry of Health. KustiNācija!

Happiness, wellbeing and health — in order to reach this combo you need to move. To be more precise — for at least 30 minutes, five times a week. In order to move the whole Latvia — both children and adults — we developed the program Kustinācija. In co-operation with professional trainers, we created a series of exercises for different age groups that were introduced into school curriculums. We also went on a Kustinācija tour to local municipalities, encouraged people to move and promoted movement as a habit. To distinguish ourselves from other campaigns popularising healthy lifestyle, we created a special name. Kusti stands for movement, but nācija — for the entire Latvia!